Friday, July 10, 2020

Six principles of risk communication in an infectious disease crisis

First, it is important that all parties involved have a proper understanding of risk communication.
New coronavirus infections have many unknowns, and therefore tend to cause more anxiety than necessary.
To prevent inappropriate information from being spread and harassment of infected people in the workplace, it is necessary to ensure that appropriate risk communication is carried out as described below.

Be First: It's not just about communicating information, it's about who's communicating it

Be Right: Communicate both what you know and what you don't know

Be Credible: Scientifically sound information builds trust in the recipient

Express Empathy: Communicate information from the recipient's perspective

Promote Action: Emphasizing that each person's actions can help prevent infection

Show Respect: Be considerate of the other person's position and rights

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